China is now one of the biggest (China Home Appliance) markets globally. We will focus more on the domestic market and its demands for healthy and creative lifestyles.Local adaptation values independence and diversity. The tension is especially high in multinationals that are chasing growth in emerging markets while desperately trying to keep costs down at home.

　　The China home appliance market upgraded by turning its focus from functional consumption to upgraded consumption, which boosted the sales of new types of home appliances including robots and dust mite controllers.